Each of us has our own, unique vision and creative process. Do you recognize yours? Are you able to say what it is? What are the consequences of opening up to this creativity?

At the heart of these questions is your own experience; your own values, motivations, emotions; your unique way of seeing the world and those around you; your unique way of making an impact in your own and others’ lives.

You do not guide vision. Your vision, and your creativity guide you.

In the theatre, actors are encouraged to trust and follow these instincts. “Listen to what your body is telling you and surrender to it,” a director will tell an actor having trouble with a scene. It is direct experience from the body, rather than from the mind, and actors practise letting that creativity lead them. This is not “touchy-feely-ism”. The intuitive is the actor’s creative guide to action.

TAI’s work is about your creative energies, your ability to let them flourish, your potential to make a lasting impact, and, as a consequence, to lead those around you.

Imagine you are the director of a play. You have to influence many people in myriad ways. You must serve the playwright by finding the themes in the script. You must choose the people to act the roles. You must choose the right people to design the set, costumes, lights and create the atmosphere. And you must also unite many people so the vision is coherent.


Live theatre, in particular, tells us about collaboration and communication with the audience – how we all “experience” something.

We all have ideas about how we do things. But we are mostly unaware of the place from which we operate when we act.

As the Society for Organizational Learning says, “we are moving to an era that is… driven by an experience economy, the issue of developing a sound method for accessing experience will be of the utmost importance for leadership and strategy development.”*

TAI’s foundation principles, and our collaborative, experiential way of working, allow our clients to access and experience that personal understanding of creativity and vision, then bring its full impact to the workplace and our personal lives. Providing constant feedback in the experiential work, we also help you understand the context of what is happening in the developmental process.

* McKinsey–Society for Organizational Learning (SoL) Leadership Project (1999-2000).

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